power tools for coaches

I cut my teeth in the website world ten years ago by creating my first website and posting content for our family manufacturing business (we manufacture high end kettle corn equipment). I learned from the ground up that our website could and would attract all kinds of attention from places of which I'd never even heard. We have gone on to create relationships and build a large customer base from the simple power of this attraction--knowing our niche market and building our site to attract.

You can put this tool to work in your coaching practice. Do you know your niche market? Defining the niche is one of the keys to attraction. Some questions to consider. Where does your ideal customer hang out on the web? What does he or she read? What problems is he or she trying to solve? Try thinking through these questions and see if your idea "niche" market becomes clearer in your mind.