I first learned of SEO (Search Engine Optimization) through the school of hard knocks, i.e. 'this isn't working, now what?'. The problem was I needed to have our kettlecorn.info site be found so we could hook up with people who needed a better and faster kettle corn machine. So I started reading. I became a most informed consumer through Jill Whalen's www.highrankings.com newsletter. Not only is she an expert on the topic of optimizing your pages, she is a master at communicating the complex in simple terms.
She taught me the importance of page titles and how to make sure they match the content of the page. I also learned about meta-tags and their weight in describing the content of the site. I learned about descriptive paragraph tags and alt tags for my images, along with keyword laden links between site pages. Above all, I learned that content is king. If you create a website with great content, it will be found. Sooner or later people will begin linking to you because of the take home value in doing so.
Not long after I began absorbing the techniques I learned from Jill Whalen, my page ranking began to climb. The site has hovered at number one or thereabouts for my chosen keywords for quite some time now, thanks to solid advice and the page ranking angels.:).
I don't consider myself an SEO expert or anything remotely near, but I can help spot and fix problem areas and give suggestions to help your site begin climbing. For real expert advice I would go with Jill Whalen and her crew or Darlene Moore of www.drivetraffic.ca under whom I took an SEO class through the International Webmaster's Association training center. She knows quite a bit.
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