Blogging is coming of age as a marketing tool for coaches and independent professionals. A blog is an online journal. It is created with browser based software that allows you to choose a website design, easily update it, add content, post photos or other info and create links and lists of all things useful.
Blogging is inexpensive in terms of the tool, but expensive in terms of your time and attention. If you like to write, managing a blog will be no problem for you. If you don't like to write, you would probably rather have a root canal than start and maintain a company blog. That being said, it still may be worth your precious time.
Blogging is a tool that will help people find you. Not only can you list your site in blog directories, but your fresh content posts will attract search engine "spiders" for more frequent crawls and higher ranking. Blogs are keyword rich and search engines need a steady diet of keywords to deliver pertinent results to searchers.
A blog will also help you be known and create your authentic voice. People like to do business with people they know and trust. A blog can help you build trust and relationships through comment exchange and dialogue. You can be seen as an expert in your niche area. You can also use the viral power of blogging by linking to other blogs you like and vice versa. By inclusion on blog rolls you become part of an instant community of like-minded persons.
There are a ton of blogging platforms which will host your blog, Typepad, Wordpress, BlogHarbor to name a few. For blogging plus more I like Squarespace.
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