You've probably used the 'forwarding' principle involved in the 'tell-a-friend' concept by forwarding an email or web page via your browser. You can put this tool to work in your own website, too, by adding 'tell-a-friend' quick links on your website or within your newsletter or mail campaigns. The downside of this technique (and there are always two sides, right?) is the notion that someone would enter a friend's email address and such friend would not approve of this addition, if you know what I mean. But overall, I think the 'tell-a-friend' technique is a good one and worth your consideration as part of your branding and promotion.
There are a several ways to add 'tell-a-friend', you can place a form on your website which allows someone to forward your site url to a friend via email, you can use a specific 'tell-a-friend' page which allows you to enter multiple email addresses, or you can use a subscription 'tell-a-friend' service for which you pay a monthly fee. Part of my service is helping you develop branded pages such as 'tell-a-friend' that are part of your offerings to your audience.
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