I saw a story on the news the other night about the people who live on the street leading to the College World Series in Omaha. I guess many of them turn into entrepreneurs overnight as they offer parking space, food, drinks, garage sale items, etc. to a steady stream of baseball fans. Good thinking, huh, after all the three most important rules of retail business are location, location, location.
You can apply the same concept to draw people to your website by hanging an ad on search engine space where there’s alot of traffic (just like the traffic headed to the world series). Advertising programs like Google AdWords and Microsoft AdCenter are two choices you have in setting up shop. Here’s the short version (really short) of how it works.
First, you identify your targeted keywords. Next you compose your ad copy including title, content and url of the landing page. Finally, you set your budget of what amount to spend per day, and with the final click, you’re good to go.
I love this type of advertising because you have so much control over spending and keywords, and you can see and analyze traffic to maximize your ad’s profitability.
Have you used either of these ad programs for your website? Talk to me. Let me know what you think. For more info, drop me an email.
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