There's a reason rockstars are paid the big bucks. They take us out of our world and into another. Music taps into our emotional pipeline and helps us be happy [or sad] and forget the other stuff for awhile. Right?
The big corporations spend thousands of dollars for customized audio logos to help you feel one way or another about their brand. You don't have to spend thousands, but don't you want a cool audio vibe for your company, too? I thought so.
Here the short version of how to do it.
Check out a royalty free music collection especially for radio or background. Try flashden.net or do a Google search for "royalty free background music." I use Rhapsody to find and download music for my audio logo projects.
When you're browsing music, try to find a sound that is on-brand for your company. For example, some of my brand attributes are "friendly" and "trustworthy," so I searched for a folksy sounding tune, kinda earthy (trustworthy) and mainstream sounding.
The next step is purchase and download your file. Then you can incorporate your audio logo into audio welcomes, videos, or podcasts.
I like to edit the audio first using Audacity, a free open source editing tool available here, http://audacity.sourceforge.net/. Sometimes the audio loop is a little long, so I use Audacity to create a fade-in and fade-out and shorten the loop so it's perfect for an audio introduction.
After the audio is edited, place it at the beginning and the end of your audio recording, save it as an mp3 file, and then post the audio on my website. Voila! Now you have an on-brand audio vibe that you can use over and over to differentiate your company from the rest.
For more information about online brand identity, visit www.thewebservant.com, and be sure to request my audio mini-course, More Revvv!, free when you join my update list.
