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August 2007 Archives
Pauline Kerbici at High Rankings interviewed Seth Godin on Squidoo and wrote a great article here. In a nutshell, a Squidoo lens is designed to teach, inform and inspire. It may become a signpost or a pointer to your website, but you shouldn't expect to achieve page rank from a Squidoo lens. Your lens should be about whatever you love. As you teach and inform, you earn respect as an expert. The article also explains the difference between a blog and a lens. I thought it was great, here's the link again. Enjoy!
