My 10 Best Web Marketing Tips Ever
This post is inspired by Brian Clark's Cosmo headline challenge. Thanks for the inspiration, Brian!
So here are my 10 Best Web Marketing Tips Ever
1. Picture your reader in your head when you are writing. There's something about conversational writing that just does the trick.
2.Use white space. You don't have to fill up the entire screen with text. Give your paragraphs some breathing room. And use images. An image can say a thousand words.
3. Use one focal point per page. This can be your offer (buy now) or your artwork (which could also be clickable). Too much on the page causes visual chaos and is confusing to your reader.
4. Be a thought leader. If you are a subject matter expert, don't be afraid to crow a little. Your blog is a great place for this, but you can also write articles, or record a podcast. Or try offering your opinon via product or service review.
5. Be sure your website is all about your reader. Like Brian, Tony and Shane say, "teaching sells.". Educate. Nurture. Inform. Build relationships.
6. Give yourself away, in small increments of course. If you are a consultant, offer a free 20-minute consultation. If it goes for 30 minutes, you've given extra value already, and your prospect will be that much closer to becoming a client.
7. Offer levels of services. People want to belong to the right group. They will self-select if you give them a choice (for example, beginners, intermediate or advanced). You will sell more packages as a result.
8. Use an opt-in form on every page of your site. Invite people to join. You don't have to coerce with a bunch of FREE stuff, though there's nothing wrong with that. People want to be invited to something. Invite them into your inner circle.
9. Do the grandma test with your website navigation. This is huge. If your grandma doesn't know where to click when she looks at your website, neigther will a whole bunch of other people.
10. Condense your tag line to 7 words or less. Include the "who" and the "what." For example, career consultant and personal branding specialist Wendy Terwelp of Opportunity Knocks says, "Are you ready for your next big gig?(tm)" Ronnie Noize of Vernoika Noize LLC says "I help small businesses attract more clients." Mine is "We help creative women prosper online." For a great tutorial on this, check out Wendy and Ronnie's cool audio here.
So...these are my 10 best....what have you found to work? I'm all ears.
To your success!