If personal branding is all about your promise of value, how can Twitter (and other social networking tools for that matter) help to build your brand? If CNN Newsroom and The New York Times are tweeting, there must be something to it.
I ventured into Twitter land about a month ago. Here are some brand building techniques I have observed from others.
- Ask questions. This sends a signal of respect and authenticity.
- Invite discussion on blog posts.
- Link to events that add value for your readers.
- Be yourself, your "voice" and style are part of your brand.
- Some are witty and let it show - fun!
- Some use Twitter to ask for help or offer it.
- Many add value to the community, good stuff.
Social media strategist Chris Brogan has written an ebook on personal branding with social media. Grab your copy here.
How has Twitter helped you with your personal brand?
